Google AdWords Tests

What is Google Ads Certification?
Professionals with the Google Ads Certification are accredited with the capability to demonstrate their knowledge in aspects of Google Ads. This can be categorized into two type: basic and advanced accreditation by Google. This essentially certifies them as an expert in the sphere of online advertising.

Benefits of Google Ads Certification
Individuals who get certified in Google Ads can readily demonstrate their expertise in being an advertising professional. You can be significant in helping your organization or company earn the badge of being a Google Partner or a Premier Google Partner.

Process to get the Certification
After setting up an account on the Academy for Ads, individuals will be provided with the access to the different assessments. The related learning paths are revealed which are to be utilized to study for the assessments.
To get successfully certified for Google Ads, you need to pass the Fundamentals assessment by the Google Ads. Along with that, you need to pass one of the additional advertising assessments. The extra assessments vary from search advertising to shopping advertising. There are five different types of additional assessments.

Fundamental Assessment Exam
It is a general exam which primarily focuses on the basis of intermediate concepts related to AdWords. The concepts include the many benefits of advertising online along with AdWords. It also comprises of the best practices and methods related to the managing and optimization of AdWords campaigns. The exam runs for 90 minutes.

Additional Assessment Exam consists of the following
Display Advertising: This exam comprises of the many concepts and methods for the creation and managing of ads. It also includes the measuring along with optimizing of display campaigns. The exam duration is 120 minutes.

Search Advertising: The exam covers the different methods for the creation along with the measuring of ad campaigns. It also comprises the managing and optimization of the ads. The exam duration is for 120 minutes.

Mobile Advertising: The duration of the exam is 90 minutes. The candidate will cover the basic and advanced concepts related to mobile advertising. Along with optimization works, various campaign measurements, bidding, and targeting will also be included.

Video Advertising: This exam covers skills based on the creation and managing of ads. It also comprises the measuring and optimization of ads. This relates to the video advertising campaigns spread across the web, mainly YouTube. The exam duration is for 90 minutes.

Shopping Advertising: This exam covers all the basic and advanced concepts which comprise the several functions. This includes creating an account for the Merchant center along with product data feed. It also includes creating and managing different campaigns for shopping. The exam duration is 90 minutes.